Arrival Days is a brand identity created for a festival designed for immigrants, a space to help newcomers settle into unfamiliar surroundings and gradually feel a sense of belonging in the place they now call home. At its core, the festival embraces the feeling of being an "alien" in a new place. Unfamiliar, curious, sometimes lost, and constantly learning. Rather than framing this state as a weakness, it treats it as a shared starting point, creating a space where newcomers can land safely, understand their surroundings, and connect with others navigating similar experiences.

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The main symbol, inspired by a compass, extends into various visual elements throughout the system

-from a simple dot connecting different components, such as marking the festival day on wristbands, to variations adapted for the way finding system. Uppercase Source Code Pro is used for headlines to create a modern, technical feel, balanced by the warm, rounded characteristics of Forma DJR.

 

To represent the two stages of moving into a new place, from stranger to belonging,  the color palette shifts from bright, otherworldly tones to the nurturing, natural colors of the earth. Throughout the campaign, continuous typographic lines evoke the atmosphere of an arrival station, capturing the feeling of finally arriving somewhere after a long journey.