

BISCOLATA MOOD

Biscolata Mood is a biscuit brand with different chocolate fillings, each carrying meanings tied to fortune-telling symbols found on the packaging. This project focused on the milk and dark chocolate versions of the brand, re-examining the existing packaging design and creating a new logo. The main goal was to simplify the packaging's visual language and bring the product's fortune-telling concept forward more clearly for the consumer.
The design is built around a story where the milk chocolate filling represents day and the dark chocolate filling represents night, carried through the packaging with linear, simple illustrations. Dark shades were chosen to create a gothic atmosphere, paired with a serif typeface to echo the feel of tarot cards, while the word "MOOD" was manipulated to give the product name more presence.
*Inside the flap, the brand's existing icons were kept as they are, since they also appear on the cookies themselves, and organized into a list that lets consumers compare and read the meanings.
packaging design






